About Us


Our boutique is located on beautiful white sands of Currumbin Beach on the Gold Coast, Queensland. At So Jaded we are passionate about slow fashion .

So Jaded Boutique is proud to offer it's customers a wide selection of clothing & accessories along with a small infusion of home wares & gifts. At So Jaded, we have an ethical approach to fashion, that is natural and sustainable including a strong focus on quality. We carefully source designers with a similar outlook in-order for us to present to our customers a wholesome and environmentally friendly shopping experience. 

We pride ourselves on offering a range of unique designers who are just as passionate about natural fabrics & beautiful fashion as we are and where possible sustainable and ethically sourced.We also have a strong dedication to Australian designers & most importantly sustainable/ ethical practices when it comes to fashion . Putting all of our love & Focus into raw natural fabrics.

Come down to the beach grab a coffee, come in and browse our fashion and accessories while taking in the beautiful beach view. Of course if you cant pop in, click on Shop and find some great designs online , We can order in any sizes / colours that are unavailable .

La Bottega di Brunella use the traditional artisan methods of Italian manufacturing of flax. From the weaving of fibers into yarn, to the final product, this label honours the heritage of Italian linen manufacturing, making garments that can be worn for decades.The entire 100% linen processing is carried out in-house: from the yarn to the finished product, where quality comes from a long and consolidated tradition of craftsmanship. The slim and efficient structure of La Bottega di Brunella guarantees a meticulous control of the quality of the products, made by the expert hands of designers, able to develop ideas and emotions that refer to the tradition of the sweet life of the 60s, but always re-proposed respecting current trends. Textile fibers are transformed into precious yarns, thanks to the help of professionals and state-of-the-art machinery, which guarantee robustness, elasticity and lightness of materials and therefore a finished product of excellent quality. 

Kloth is a handmade luxury clothing brand whose focus is to produce pieces that translate to all occasions for women of all ages. They only use natural fibres such as linen, cotton and silk which allow your body to breathe and feel beautiful to wear. Their pieces will become cherished staples in your wardrobe and can be added to year after year and they believe and only participate in ethical manufacturing practices which include living wages and work conditions.

Georgie A is a consciously created brand through the exclusive use of the highest quality linens carefully sourced direct from Italy, and handmade by a team of artisans in the heart of Noosa Heads, Queensland. Georgie A is renowned for their premium designs which are anchored by the philosophy of everyday minimal luxury. Encouraging layering with relaxed separates and easy to wear statement pieces, Georgie A combines effortless style with hints of coastal chic. Each collection consists of high quality, feminine, thoughtful and low-impact essentials that can be worn effortlessly all year round. Georgie A proudly uses natural fibres and fabrics which are sustainable and renewable, and works only with suppliers equally committed to leaving a lighter footprint on our planet.

ALCANA began with a dream to incorporate artisan textiles into contemporary fashion design, providing fair income for traditional skilled artisans and their communities while weaving their beautiful stories into our lives through environmentally conscious and ethical clothing. Alcana use natural plant dyed textiles to make our clothing without the use of synthetic chemicals, protecting natural resources, workers and wearers. Alcana are working to sustain and preserve cultures by incorporating their traditional textiles into our clothing collections.

Their unique hand crafted garments are created by a wide range of skilled artisans across the globe. Each collection features a different culture and community, celebrating their unique craft and tradition.Our aim is to connect the grower, the textile artisan, the tailor and the wearer through this story. They celebrate our own culture through traditional drape, flat pattern making and tailoring by producing on shore in Australia, weaving our stories together through each garment. By celebrating the true artistry of clothing and textiles we also celebrate slow fashion and slow living.

The Hemp Temple Hemp is the most eco friendly of all fibres. Requiring no pesticide and little water, hemp is regenerative and revolutionary. The garments soften with wear and biodegrade. There is no other fibre greener than hemp. Reversing climate change with renegade style. Sustainability in fashion has become a natural progression.